Yes, it's true and it does exist.....a social media powered car!
For more information, click on link below.
Social fuel
The social media-powered car is the amazing creation of Minddrive, a nonprofit that works with at-risk youth to "learn, expand their vision of the future and have a positive influence on urban workforce development." The group routinely has students convert gas-powered cars to electric ones; however, the social media twist makes it a little more exciting, yet challenging.
The Kansas City teens installed a small tablet into the circuitry of a 1967 Karmann Ghia. This tablet monitors the "social watts" derived from Minddrive's YouTube, Facebook, Twitter and Instagram accounts and filters the power flow accordingly.
Examples would include:
A "like" on Instagram equals one social watt and/or a new Twitter follower equals 5 watts
As part of this "test," the group will be driving the car from Kansas City to Washington DC....therefore, users are encouraged to interact with Minddrive's social media accounts to fuel the car so they can make their journey!
For more information, click on link below.
Social fuel
This is such an interesting concept and idea. I think that programs like this will only encourage students to think more about their futures and encourage them to continue their education.
ReplyDeleteGreat post Priya! I'm fascinated to learn about the innovative and creative tactics that marketers are coming up with to increase social media engagement. This example made me think of the blog post that Jaime wrote about regarding the experiment done by The Weather Channel with their interns, which had a similar concept. It seems like there is a trend towards more interactive social media usage and it will be a interesting challenge for marketers to continue to come up with fun ways to stimulate audience interaction through social media.
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